Holzkern is an Austria-based D2C brand offering watches made from natural materials. In order to increase speed of innovation and to capitalize on micro trends, Holzkern was looking to rethink their marketing strategy.

MOONBASE and the team redesigned the operational marketing model from strategy, campaigns, content to distribution.

A micro- and macro-campaigning structure was implemented along with an efficient content sourcing model. All output was amplified by social ads creating a highly efficient marketing engine that could capitalize quickly on micro trends.